hoopsAI supports a European broker to build an enhanced client experience.
The client is a regulated European broker, offering its services in a highly competitive arena.
The Business Challenge
To gain an edge over the competition and enhance online visibility during a period when thousands of new traders were entering the financial markets, the client wanted a unique marketing strategy.
The Best-Fit Solution
The unique hoopsAI content creation and delivery platform proved to be the ideal solution for the client. It allowed them to build a leading news portal that offered retail traders up-to-the-minute news and market analysis. This was an effective way to promote the brand and attract customers.
The automated, AI, machine learning and NLP (Natural Language Processing) technology-based content can be analyzed to assess popularity and usage statistics. This helped the European broker present the most engaging and attractive content to potential and existing customers.
With support from hoopsAI, the client was able to double its unique viewer traffic in just 3 months.